What’s the distinction in between self-employed SEO Malaysia specialists and companies?

The main difference is apparent, freelancers work as independent consultants. They’re generally self-employed and their customer base is frequently localised, although in theory freelance SEO‘s can work from anywhere with clients from anywhere.

SEO agencies use comparable consultancy services but they have a big group. The size of an SEO firm will vary from anything from a couple of individuals to hundreds. SEO firms typically use other online marketing services like web design, pay per click marketing or display screen advertising as well as SEO.


Just like other service based markets generally freelance SEO’s are more affordable than SEO agencies. Agencies have greater overheads like workplaces and sales groups, finance departments and account supervisors. Most freelancers work individually from office making their overheads significantly lower.

A lot of companies an freelance SEO’s cost their work per hour or on a day rate.


The actual SEO process which agencies and freelance specialists follow is usually rather comparable. There’s a fairly well developed best practice procedure for optimising a website which usually looks something like:

Keyword research study
Technical optimisation
On website optimisation
Link structure
Terms and the details of each part of the process will differ from agency to agency and expert to expert but most will follow this formula by and big. Some freelancers might concentrate on a specific part of the SEO procedure like link building but most are all rounders who can finish all parts of the procedure.

The biggest difference with a company is most likely the level of account management participation which can be helpful for larger projects with big brands.


The quality of SEO work provided by agencies and freelancers varies considerably so no genuine comparison can be drawn and as a company considering working with either a consultant or a consultancy it is your duty to seek guarantees about the reliability, trustworthiness and efficiency of who you work with to do your SEO.

Seek referrals from other clients about the experience of working with the firm or the freelancer and inspect their clients leads to Google search results.

Robin Ooi
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11600 Georgetown
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011-1442 6865

Firm’s frequently offer themselves on the benefit of having a multi-disciplinary group at their disposal comprised of departmental experts like link builders and copywriters. This can definitely be a benefit but just as often freelancers can offer a much better quality of service and results by having more individual experience on your task.


Having a team may provide agencies a benefit in this regard however typically freelancers are ex-agency staff members who have been in the SEO service longer and are at the top of their game. When dealing with a company make certain to look for guarantees about the experience of the team members dealing with your task. Careless SEO work conducted by under certified consultants can in many cases harm your sites search rankings more than it helps.

SEO company Malaysia

Sector specialists

Managing an SEO campaign has various obstacles in different industries and frequently specialist experience operating in a particular sector can be a big benefit. Some independent SEO consultants will specialise in a sector like travel, retail or financing or in a specific geographical location like local organisations in London. The majority of SEO firms don’t specialise in a sector since they would quickly lack prospective clients (as a company need to just work with one website in a specific niche to avoid conflict between clients) this indicates they might be more generalists however they will often have the ability to draw on knowledge from other campaigns in the same specific niche.


Some larger SEO companies have actually established bespoke tools to handle their clients projects and generate reports. Technology is certainly a fundamental part of SEO however for the a lot of part the best SEO tools are offered to everybody (at a price). The majority of firm tools are designed to develop reports and enhance parts of their SEO process. They can definitely assist however be aware that there’s no secret tool or piece of technology that will provide you greater search rankings- just good solid SEO work will do that and it constantly includes the human touch.